Are your customers reading your email marketing, social media posts or website on an iPhone or Android? According to a usage study from Experian, most likely it’s an iPhone. The study showed Android users spend 49 minutes a day on their phones, while the average iPhone owner spends an hour and 15 minutes on their smartphone. And what are they using their phones for? For Android users the answer is making phone calls, while iPhone users are texting, emailing, taking pictures and social networking. Not that you should not target Android users in your marketing efforts–Android is growing in popularity, and you never know when the tide will turn.
↧
